Transmedia, de la rébellion à la récupération

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Recent article from French magazine, Internet ACTU. The article is in French, so if your French is rusty you’ll need to run it through  the translation platform of your choice.

Excerpt (machine translation):

The ” transmedia “buzzword in digital media and its parent, the alternate reality game , they were diverted from their original mission, the subversion, the questioning of consensus reality? It is believed that Joseph Matheny , which can be considered the inventor of the domain. A recent post published on the blog of journalist Nicholas Belardes , strongly condemns the recovery of transmedia by companies and advertising agencies. This n is not the first time that Matheny complains about this fact . But he expresses in this post the full extent of his disappointment.

Read here: http://www.internetactu.net/2014/02/11/transmedia-de-la-rebellion-a-la-recuperation/

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