Not a particle of disgust, rather a wave, goodbye.

“Sometimes, in bookstores, I experience waves of nausea when I think about adding even one more word to all that fucking print.”  -Hakim Bey, the 1993 audio from the T.A.Z. conference.

“To paraphrase Hakim Bey; sometimes when I look at the Internet, I experience waves of nausea when I think about adding  even more more pixel to all that fucking noise.” – Joseph Matheny

Innovators and creators of the world, this is to put you on notice. Your creations, the results of your inspirations will eventually be co-opted and used as tools for exploitation. No matter how hard you try to design around this inevitability, the gut maggots (and there are many)  will find a way, they always do.

Multiple mixed metaphor alert

The parasites have taken over the asylum. The systems were designed by them, so naturally they were designed to favor them. It’s the casino principle. The house always wins. Even when the occasional dupe slips through the cracks, they are paraded around as marketing material, to show all that “You too can win”. Just keep the faith! Even in this simulacra of winning, one becomes the bait.

They will take your creations, born of sweat and tears, agony and ecstasy, notes from that rare congress with “the other” and twist them, weaponize them and utilize them as cogs in the great machine to feed themselves and grow fat upon that inspiration by vampirising others who, sensing some original kernel of transcendence in the ghost of your work, will chase a phantom carrot which has long since been replaced with the sign of a carrot pointing to the place the original liminal message used to occupy. Sign>signifier>ghost dance. They will build grotesque and macabre temples to the ghost to entice as many as possible to worship it.

Continue reading Not a particle of disgust, rather a wave, goodbye.

humdog on the future then, which is now


My dear, late friend humdog wrote this in 1994.  You may recognize the name as one of the people I dedicated the Ong’s Hat project to. Her name, in real life was Carmen, and while I did interact with her in real life from time to time, most of my interactions with her were online, so I will always remember her as humdog (lower case mandatory) or “hummy” as I sometimes affectionately called her. Carmen/humdog was a teacher who sometimes used some of my early on-line art stunts as examples in her classes about the then emerging on-line art scene and she was one of the people I chose to participate in my private Well forum, known as Kaos. Kaos was a invitation only forum where a few of the first on-line art projects were hatched and humdog was always there to give us constructive criticism and encouragement.

I read the following piece now and I wonder if hummy had some kind of inkling, some prescience of the coming age of the social network and the resultant commodification of the customer, that effectively rendered them the product. Then again, maybe it’s always been this way and I’m only now refreshing my view after wandering in the digital desert in a state of induced optimism. (Read denial)

Either way, I recently re-read this piece and was struck by it’s timelessness.

pandora’s vox: on community in cyberspace

by humdog (1994)

when i went into cyberspace i went into it thinking that it was a place like any other place and that it would be a human interaction like any other human interaction. i was wrong when i thought that. it was a terrible mistake.

Continue reading humdog on the future then, which is now

Cosmic Trigger Audiobook


Here is a reading I did of  a segment of the late Robert Anton WIlson’s book: Cosmic Trigger. This reading was done at the bequest of the people putting on the play: Cosmic Trigger, currently showing in the UK.  There are other people reading chapters, I believe with the intention of there being an audio-book assembled out the pieces.

I hope you enjoy.


To see all the Robert Anton WIlson freebies available from this site, go here.



Translated from Spanish

3. Ong’s Hat.
Translation: Ong’s Hat, New Jersey, was founded somewhere in the nineteenth century by a man named Ong after he tossed a hat into the air and it got caught on the branch of a tree … very interesting about hats history, but anyway, put that aside and turn our attention to parallel universes.
Already by the 1930s, the city had become a ghost town, but despite this, it was never forgotten: this abandoned city became the subject of one of the first conspiracy theories of the Age of the Internet.
Theory has it that during the 70s and 80s, a new scientific paradigm called “Chaos”, which sought to find the relationship between everyday situations, such as tying shoelaces or reading a book and all the consequences that each could bring – for example, you are going to tie your shoes, you find a book under the bed, you take the book with you, you’re going to read it to a place, a person goes, read the title on the cover, it seems curious, decide to buy the book, read the book and becomes a serial murderer because of that, that is, if you had not tied the laces at that exact moment, there would not have lost a serial murderer – began to gain popularity.
Two groups of researchers, led by one Dobbs developed the theory that through awareness could model the universe itself, provided the ability to control the chaos and had, consequently, making available to the observer the journey other dimensions. Dobbs even have invented a machine that developed the brains of people to confront this strange complexity: the first sensory deprivation chamber dubbed “The Egg”. However, like any good story, this alternative has even more sinister than what you just read.
One version says that Dobbs did nothing more than finding an interdimensional portal. Remember to Ong earlier this sub? Urban legend has it that he was a man who was always well dressed in a suit and a silk hat, who founded the city in 1920 and had serious problems with his hat did not stay on his head. Ong was a pretty weird guy and no one knew where he came from nor where he was … to be exact, no one knows where were all the villagers after 1936. All were very demure and only had contact with the inhabitants of the same village . Still, back in 1932, according to a local urban legend, things got weird. Gradually, the city seemed to be disappearing. In early 1936, there was no trace of the city, leaving only the brick structures that once stood up there and an old shed. No inhabitant, nothing but the wind always Ong defeated the hat.
In 1970, Dobbs had come to the small left with a team of specialized scientists is populated Underground Constructions. For some reason – that is not entirely clear – Dobbs was aware that there was something on this village.And his hunch was correct, Dobbs supposedly found in a bunker sort of a machine called “The Egg” that allowed any man could travel between dimensions.

Also a similar Portuguese story 

Translation: Ong’s Hat, New Jersey, was founded sometime in the 19th century by a man named Ong after he threw his hat in the air and lost it on a tree branch … a very interesting story about hats, but anyway, let’s leave it and then went back to the focus of the post!
By 1920, the city became a ghost town, but despite that, she has not been forgotten: the abandoned town became the subject of one of the first conspiracy theories in the Internet Age.
Account the theory that during the 1970s and 80s, a new scientific paradigm called “Chaos”, which is concerned with finding the correlation between everyday situations, such as tying your shoes and read a book and all the consequences that each of them can bring – for example, you were to tie the shoes, found the book under the bed, took the book with him, was read in a square, one person went, read the title of the cover, found curious, decided to buy the book, read the book and become a serial killer because of it, ie if you had not tied the cardaço that exact moment, there was no serial killer – began to gain popularity.
Two groups of scientists, led by Dobbs developed a theory that through consciousness can model its own universe, since it is able to learn to control the chaos, and therefore providing the observer travel to other dimensions. Dobbs would even made ​​up a machinery to develop people’s brains to meet this strange complexity: the first sensory deprivation chamber called “The Egg”. However, like every good story has even more sinister alternative versions that you just read!
One of the other versions say that Dobbs did absolutely beyond finding a Interdimensional Portal! Ong remembers the beginning of this item?For the urban legend is the fact that he was a man always very well dressed in a suit and silk hat who founded this city in 1920 and had serious problems with his hat that he kept in his head. Ong was a very strange guy and nobody knows where it came from or where it was … to be exact, no one knows where all the villagers were after 1936. All were very modest and only maintained ties with the residents of the home village. However, around 1932, according to local urban legend, things got weird. Gradually, the town seemed to be disappearing! In early 1936, there was nothing else in the city, but bricks representing the structures that once were there and an old shed. No inhabitant, nothing but the wind that always knocked the hat Ong.
In 1970, Dobbs would come to the small abandoned village with a team of scientists specializing in Underground Structures. For a Reason- it was unclear – Dobbs would have known that there was something beneath the village. And it seems that his hunch was right! Dobbs would be found in a bunker sort of a machine called “The Egg” that allowed that any man could travel between dimensions.
When this urban legend on the Internet came around 1999, received a new look at the story of Joseph Matheny. The urban legend hoax and ended up turning meme and eventually won hundreds of versions. The truth is that the towns of Burlington County always told lurid stories about this ghost town, though, where reality ends and fiction begins only Dobbs – if it exists – can say (although it is difficult to contact him now that he is in another dimension).

Legend Tripping Online:: Supernatural Folklore and the Search for Ong’s Hat reviewed by Lynne S. McNeill for Western States Folklore Society



Legend Tripping Online:: Supernatural Folklore and the Search for Ong’s Hat reviewed by Lynne S. McNeill for Western States Folklore Society




Also: Lynne and Legend Tripping Online:: Supernatural Folklore and the Search for Ong’s Hat are cited in this examination of the Slenderman phenomena over at Semiotic Review.  –

Legend-Tripping Online: Supernatural Folklore and the Search For Ong’s Hat Review from Religious Studies Review

coverReview by Joseph Laycock for Religious Studies Review

Texas State University, Philosophy, Faculty Member

Article first published online: 12 SEP 2014


Legend-Tripping Online: Supernatural Folklore and the Search For Ong’s Hat Review from Religious Studies Review


Audiobook- The Incunabula Papers: Ong’s Hat and Other Gateways to New Dimensions


Above image used with permission of the artist.  Courtesy of James Koehnline :

Available now:

A professional version of The Incunabula Papers: Ong’s Hat and Other Gateways to New Dimensions is currently available for, and (coming soon) It is narrated by the inimitable James Lewis.

REVIEWERS: Contact me for a free review copy. Just let me know what podcast/show/blog you intend to review it for.

Note to creatives reading this: If you have any audio v/o projects and you want to work with a consummate professional and all around nice guy, you can’t do better than James.

Of course, the free radio play version P. Emerson Williams and I did years ago remains and will always remain available for free in the commons

Here’s a sample of my conversation with Nick Herbert, read by James, so you can get a sense of the quality (Click the blue “Listen” button below to hear the sample).


Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?


Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia.

It soon moved on to the gaming industry, creating so-called Alternate Reality Games (ARG).These are  games that, based on the Internet as a main hub, use(d) multiple other technological platforms like telephones, email and real offline mail to tell and simultaneously create different parts of the game’s story in those medial habitats relevant to the players. So not just transmedia telling,  but transmedia engagement that requires interaction from every gamer in order to bring the game’s plot to the next level. In other words: “Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities.” (Wikipedia) An early example being Ong’s Hat.


2014 Literary References to Ong’s Hat in Other Works: A Collection


A few collected Ong’s Hat literary references from 2014. Other references pre-2014 can be found on the Reviews page. I only include the ones which directly relate to the legend as told in my works, not the historic references about the lost town itself.

Notice: Inclusion in this list in NO WAY IMPLIES AN ENDORSEMENT 

Ong’s Hat spin off novels by other writers:

Other references (non-fiction)

News and Popular Media

  • A political post from Salon, , AUG 26, 2010 which has the quote: “The summer of 1963, then, was marked by graduation from the liturgical approach of loose, liberal Christianity to the crazy quilt Moorish Orthodox Church of America, my natural next home. An offshoot or perhaps incarnation of the Moorish Science Temple, the MOCA comprised a group of jazz musicians, poets, artists, improvisational comics and a few deeply weird people like the guy with the mustache and cape (that’s all I ever knew of his identity — he much resembled Brian Stack’s “The Interrupter” from the Conan O’Brien show decades later). As an acolyte of Salvador Dali (along with one of my close friends from school, who also taught martial arts and built explosive devices), the MOCA was a natural magnet for someone like me. It’s served me well off and on over the years as it has waxed and waned as a force. The nominal headquarters still operate in Ong’s Hat, N.J., in case anyone might conceivably be interested.”



Dominique Angela M. Juntado, M.A.
Doctoral Candidate in Social & Cultural Anthropology
University of the Philippines Diliman

International Journal of Social Sciences

Having been written for fellow fans of video game creepypastas and students of media  anthropology and folklore, this article inspects said form of online lore as well as its  complementing interactive media in terms of how experimentation with playable content
can effectively deliver not only an understanding of what transpired in a narrative, but  more of a meaningful experience of a narrative. In theory, an interactive approach has  much to contribute for the breadth of legend complexes.

Keywords: Creepypasta, ROM Hacks, Lost Episodes, Haunted Gaming, Democratized  Production, Nontraditional Storytelling, Slender

To talk about a known, existing
contribution which encourages the inspection of
netlore and possible variants, Michael Kinsella‟s
[2011] work on internet-based folklore is worth
attention for having included guidelines on how
legends online could be assessed, the basics of
legend-tripping, as well as the importance of knowing how to go about ecologies of legends in
general. It is likewise memorable for its
ethnographic rumination on the Incunabula
papers and Ong‟s Hat which has previously
showcased the potential pertinence of alternate
reality games (ARGs) in both the reconstruction
as well as promotion of a legend. In his case
analysis, Kinsella [2011] spoke more of those
participating in the imersion within the legend —
their framing, emotions, and perceptions, as well
as their role in the legend‟s mortality.
On the one end, this discourse is in pursuit
of a personal inclination. But to place it in the
academic backdrop of the studies of media, it
complements the work of Russel Frank [2011]
and Michael Kinsella [2011] on the subject of
understanding how online lore works and
branches out through bringing the subject of
video game modification and hacking into the
academic theoretical limelight in terms of their
potential role in the deepening of netlore.

There is then a development into how
success of a video gaming creepypasta could be
assessed. The treatise then proceeds with an
analysis of how video game creepypastas with
playables could classify as a legend trip. This
segment is guided by Kinsella‟s [2011]
guidelines on understanding the structure of
legend trips, derived from the second chapter of
his book Legend-Tripping: Online Supernatural
Folklore and the Search for Ong’s Hat.
As a practical counterpart to the theoretical
ruminations, there is included a concise survey
of the existing forms of playable lore which
serve as the present genres. This is
complemented by a segment discussing classic
features to incorporate in the production of a
playable pasta as well as brief notes on avoiding


Destinations Across Paranormal America 2


Chapter dedicated to Ong’s Hat in Destinations Across Paranormal America 2  by Hugh Mungus


It’s a widely held belief the legend of Ong’s Hat is the fictional brainchild of author Joseph Matheny. Matheny posted his saga on the Internet in the early 1990s, in attempts to insert the story into the collective consciousness of the then-burgeoning World Wide Web. If you’ve ever watched the lonelygirl15 webisodes on, you’ll understand this anecdotal blending with online reality. To those not familiar with lonelygirl15, it was the precursor to Destinations Across Paranormal America 20 vlogging, videotaping oneself rambling about various subject matter, and posting it on the Internet for the world to view. Debuting in 2006, lonelygirl15 was created by a group of young filmmakers. Although fictional, the show was initially believed by its audience to be fact. The story followed the everyday existence of a teenaged girl named Bree. As the production gained popularity, and its fanciful nature was revealed, two derivative series — centered around conspiracy theories — were produced.

Back to Ong’s Hat, baby! There are those who claim Matheny’s legend is true. Whether or not one believes the Ong’s Hat saga is beside the point, contends its creator, who asserts his work stemmed from an actual written narrative known as the Incunabula Papers. To be certain, it’s a lot of information to digest. Reading Ong’s Hat: The Beginning, listening to the Incunabula Papers on-line (see the Bibliography) or visiting southern New Jersey, would be great initial steps to unraveling this mystery.

Much more in the book! Read it all on-line (Ong’s Hat chapter is  chapter 13)

or get it at Amazon

Lists as Narrative Structure: Hawkeye #3 and Incunabula


Excellent observations on the Ong’s Hat/Incunabula  mythos  from Spittle Gauze

Lists seem to have a certain power over people. It is hard to find any form of media that does not utilize them often, since it is a way to convey a larger picture with a superficial set of objects. Since the efficacy of lists is so overwhelmingly apparent in modern media, it is a bit strange that they aren’t often used to create narratives, like hugely popular epistolary form. Recently, by happenstance, I’ve read 2 works of fiction (probably fiction!) that utilize lists to create their structure, Hawkeye #3 by Matt Fraction/David Aja and Incunabula by Joseph Matheny (probably!).

Although I read the Incunabula catalog first, it is a stickier topic, so I’ll start out withHawkeye. The 3rd issue of the new series by Fraction/Aja is a story created by the joining of two lists. The first is a series of bad decisions and the second a tally of different novelty arrows in the Avenger’s arsenal. The story starts out with Hawkeye in plain clothes attempting to label and clean up his assortment of trick arrows. To label them he needs some tape, so he travels out into the world where he commits a series of bad decisions. The narrative then unfolds as, out of order, Hawkeye makes a series of 9 poorly thought out actions. Punctuated between the action, which are given out of their list order, someone in the story uses each of his trick arrows (acid arrow, net arrow, boomerang arrow, etc). After setting up these two lists, the rest of the narrative unfolds almost solely by revealing the items of the list. The pace of the lists being revealed by word and image in the comic makes the story happen effortlessly and in a way that grabs the reader’s attention. Afterwards it is easy to see how painstakingly the structure was created to provide such a great read for the audience.

The other item on the list, Incunabula, is much harder to pin down. It is a catalog of print items available from a printed word distribution. The list of items available forms a narrative at least and, possibly, also a conspiracy theory. I happened upon this story as part of .zip file that supposedly contained a book of occult theory that discusses the Lovecraft Mythos as a nonfiction magickal construct. Inside the file was not only the book I wanted, but also Ong’s Hat: The Beginning by Joseph Matheny. I am not really sure why, but I ended up reading all of Incunabula and never even perusing the item I was after. The basis for the Ong’s Hat book is the Incunabula catalog that is reproduced in its pages.

While Hawkeye used lists inside a narrative to drive it, Incunabula was a rigid list that contained a story that appears after the whole catalog has been read. As the catalog progresses, certain points brought up in earlier entries are elucidated upon or given an erratic, confusing depth. The play on information as treasure is the reward for the reader trying to figure out what the story actually is. That is if it is a story at all and not a conspiracy theory or buried history. The gaps in the narrative require action from the reader outside of the text in the form of research. The end story in the audience’s mind ends up being as big or small as the amount of time and effort each viewer gives to the subject matter.

After encountering both of these stories in the span of a month or so, it seems strange that I haven’t encountered lists as narratives more often in my readings. After reading both pieces it is obvious that the bare bones list structure can create powerful narratives in a wealth of different applications. I also find it very strange that the two list based stories I read use the list in opposing methods, Hawkeye with the lists inside the story and Incunabula with the story inside the list. The synchronicity of the way these two items overlap is enough to make me believe in the conspiracy path theIncunabula attempts to lead its readers through. Maybe there are more examples of the list as a story and I’ve just never encountered them, but the complimentary aspects of these two works makes me start to cast myself in the role of the unreliable audience ( as opposed to the unreliable narrator structure). Hopefully I’ll notice a lot more of this method now that I am aware of it.

To read these stories yourself is pretty easy. The Hawkeye story can be purchased from comixology or at most comic book/regular book stores. Incunabula is available online at or as part of Ong’s Hat: The Beginning from online retailers like amazon or its publisher Sky Books. If you know of any other stories similar, please drop me a line!

—[- Spittle Gauze

Link to original article

Also see Goodreads review by same author

Illumin’NOT’really – Adult Swim Creative Director’s SHOCKING REVELATION


A few quotes from the article:

In a no holds barred interview exclusive, Jason DeMarco, the “Creative” Director for Cartoon Network’s Adult Swimprovides a shocking revelation:


All of this speaks to a question asked by media pioneer Joseph Matheny when he was reflecting on what happens to transmedia once it reaches the cold dead hand of corporate corruption: Who invited the Lobsters anyway?

Matheny describes the intentions of early transmedia as an attempt “to broaden and open up the storytelling process to mediums outside of the traditional publishing platforms, i.e. text/images. It was part Borges, part George Coates, part The Game (the move with Michael Douglas) and part other things.” Digital media has opened up the doors for a wide array of integral expression that can deeply accentuate our shared heritage of human endeavor. When the Creative Director for Adult Swim can’t cite much more than Instagram as an inspiration, and mentions the guiding philosophy of “wow that’s interesting to look at,” we know we’re in Lobster’land.


Read the rest here


There is an Ong’s Hat section in this French article, from the site Tryangle about starting your own religion, titled: TUTORIAL: HOW TO CREATE YOUR OWN RELIGION?

Excerpt (machine translation):

In fact we can find the origin ARGs “occult” or “sacred”, in particular through the myth of Ong’s Hat . In the 90s indeed circulated anonymous documents, Incunabula Papers, which told the story of a team of physicists, refugees in the ghost town of Ong’s Hat, which had succeeded in using tantric techniques to contact parallel universes. But this story myth, far from being presented in a linear fashion, as in a novel, was distributed over multiple independent media, browsing els networks (which at the time consisted mainly of small telephone servers because the Internet was still very accessible to the average person) or available via fax or photocopies … Especially at no time said document does not explicitly claimed as fictions. The game designer Denny Unger shows in the passage that follows the religious aspect, occult, the myth of Ong’s Hat:

Ong’s hat and Incunabula have always treated the problem of levels of understanding. When you look at every aspect of the story, you find yourself facing a challenge. You discover an exciting info that takes you on a path only to discover that it was a dead end, but … he is ultimately the way you thought wrong is the right truth, and so on .

A portion of the population simply does not grasp the incunabula and will be a “weird thing” but some will be captured by them, obsessed with their mystery. This obsession usually lasts until the person has extract of the story something that is vital for it. There is also another kind of explorer incunabula. This one goes beyond personal obsessions and begins to understand a more comprehensive picture by linking information apparently unconnected. What it perceives is also a series of carefully constructed to filter certain types of personalities and find suitable “candidate” tests. A general scheme of Incunabula appears. It reminds initiations sects, but is very different because this process selects a particular type of personality someone hedonistic, open-minded, but skeptical, with a free turn of scientific spirit, creative, thinker, educated, and critical. Certainly not typical of the standard sect initiated.

Read it here (in French or translate)

Lions and Tigers and Chinese Freemasons in San Francisco, oh no!


A batch of emails has alerted me to another strange synchronicity re: the Ong’s Hat material.  This time it involves the infamous scene in the Ong’s Hat graphic novel (included with this post as a PDF) that plays out between Cranston and myself.  The scene takes place in front of the “red door” (a very real place) which is the entrance to the “Chinese Freemason of the World” organization. I ended up there one day, during a customary dérive through ChinatownBack then (2000’ish) I often embarked on a dérive through Chinatown when I was trying to think deeply about something

Now it seems that SF/CA Senator Leeland Yee has recently been arrested and charged with weapons trafficking, and the scandal involves the Chinese Freemasons in Chinatown. Pictures of the “red door” are currently all over the news. A few vigilant OH fans noted it and alerted me.


FBI agents and a police officer stand in front of the Ghee Kung Tong temple and Chinese Freemasons building in Chinatown on Wednesday, March 26 during an FBI raid following the arrest of Senator Leland Yee earlier this morning. Photo by Jessica Christian / Xpress

According to FBI Special Agent Michael Gimbel, “the FBI is executing numerous arrests and search warrants around the Bay Area.” Included in this mornings raids are Yee’s Sacramento office, his home on 24th Avenue in San Francisco’s Sunset District, a building on the 1700 block of Hyde Street and the Ghee Kung Tong Chinese Freemason Lodge in Chinatown.


It seems that 2014 is going to be a year chock full of personal synchronicities for me, as this site can attest lately. Since I am a fan of  the serendipitous experience, I  look forward to living the Chinese curse/blessing (depending on your outlook):  “May you live in interesting times.”

pdficon_largeOng’s Hat Graphic Novel

Transmedia, de la rébellion à la récupération


Recent article from French magazine, Internet ACTU. The article is in French, so if your French is rusty you’ll need to run it through  the translation platform of your choice.

Excerpt (machine translation):

The ” transmedia “buzzword in digital media and its parent, the alternate reality game , they were diverted from their original mission, the subversion, the questioning of consensus reality? It is believed that Joseph Matheny , which can be considered the inventor of the domain. A recent post published on the blog of journalist Nicholas Belardes , strongly condemns the recovery of transmedia by companies and advertising agencies. This n is not the first time that Matheny complains about this fact . But he expresses in this post the full extent of his disappointment.

Read here:

If you’re here for that Yellow King thing…


A few years ago I produced an ARG to coincide with a live theater piece in London, put on by my friends The Foolish People. The name of that ARG was Third Realm (The Yellow King) see here. I called it The Yellow King rather than The King in Yellow,  which it was a reference to, so as not to be overt, but subtle because TKIY reference was only partially what this puzzle based ARG was about.

Coincidentally,  the new HBO series, True Detective has a reference to The King in Yellow where it is referred to as The Yellow King (see here).
For those who have come to this site because The Yellow King is referenced on the writing page, this is merely a coincidence that both myself (years ago) and the writers of the HBO series chose to use The Yellow King as a reference to the King in Yellow.  Sorry to disappoint you, but no rabbit hole here. It is merely a coincidence,  albeit an odd one.

In Beautiful Dreams – Nurturing narratives and the forgotten potentials of digital culture

“Might we contrive one of those opportune falsehoods … so as by one noble lie to persuade if possible the rulers themselves, but failing that the rest of the city.”

– Plato in The Republic

“If you read it, you will be infected. If you are infected you will be InFicted. If you are InFicted, you will get UnFucted.”

– Joseph Matheny


Matheny was one of the first to recognize the power inherent in the interconnected culture that is developing through the rapid technological progress driving globalization. His insights and accomplishments help us to understand the intricacies of transmedia arts and provides a valuable tool in becoming a co-creator in the world wide game already in progress called the “21st Century.”

Read more:

Transmedia: Who Invited the Lobsters Anyway?


A new piece, the first in a long series I’ll be doing for my friend Nick Belardes new literary start-up. Wherein, I don the mantle of Jack Smith, reborn!

Transmedia: Who Invited the Lobsters Anyway?

And since I wrote this article, it looks like someone took my advice.

Also just noticed this article which just showed up on Reality Sandwich:

And this one at French magazine Internet ACTU: (you’ll need to translate)

English 3700: American Folklore: Legend, Rumor, and Conspiracy Theory


Sec. 1: MW 2-3:15 & T 6:30-9 (film screening) / Sec. 2MW 4-5:15 & T 6:30-9 (film screening)
This course examines three major folklore genres – legend, rumor, and conspiracy theory – focusing especially on those that manifest in different forms of media (film, television, Internet, social media, newspapers). From AIDS aggression and cannibalism to aliens, ghosts, and zombies, this class explores a range of “belief complexes.” In doing so, the class seeks to answer key questions, including: How are legends related to rumor, conspiracy theory, and myth? How and why are legends transmitted and performed? How do they shape human behavior? All films, research assignments, and in-class activities are geared toward providing the content knowledge and skills necessary to identify variants of contemporary legend, rumor, and conspiracy theory in context, analyze different variants in light of the above questions, and engage in a process of critical discussion and debate about these important genres. Cross-listed as Anthro 3150 and Film Studies 3005.

Required texts:
Aliens, Ghosts & Cults: Legends We Live (Ellis 2001); Bodies: Sex, Violence, Disease & Death in Contemporary Legend (Bennett 2005); Film, Folklore & Urban Legends (Koven 2008); I Heard It through the Grapevine: Rumor in African-American Culture (Turner 1993); Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat ( Kinsella 2011).

Project Archivist: Episode 99 Joseph Matheny Ong’s Hat and artificial Intelligence » Project: Archivist


Episode 99 Joseph Matheny, Ong’s Hat and artificial Intelligence.

Were back after our short fall sabbatical. In this episode we welcome Joseph Matheny, The man who pulls the strings behind Ong’s Hat.

Joe joins us from the middle of no place Via Cell Phone as he literally takes a walk through the woods. No We are not kidding!  We take a brief look back at the early days of Ong’s hat and talk about how it evolved and what it is now. We then move into a discussion about the concept of Artificial Intelligence.  We ask what A.I is. Why are we striving to make it and why are we so afraid of it.  Does Artificial Intelligence even still mean what we think it means and what is the current state of A.I.

Welcome to the machine.

That IMDB Thing


Apparently some of you have a Google Alert for the term “Ong’s Hat” and therefore have seen the recent addition to IMDB. Specifically this listing (you’ll need IMDB Pro to see complete information).  I had planned on doing a full interview with the two people responsible for this new venture when they return from shooting in Europe and I still plan on doing that. So, you’ll have to wait for that post for more info, but in the meantime, I’ll fill you in on a few “who and what”  details.

Continue reading That IMDB Thing

Chapter on Ong’s Hat included in Mack Maloney’s Beyond Area 51 (Chapter 9: The Mystery of Ong’s Hat)


You may view some excerpts here or buy the book.

Beyond Area 51 - Mack Maloney - Google Books_20130806-134008
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Few have ventured into the many heavily guarded, top-secret locations scattered across the earth. Even fewer have emerged with stories to tell. Yet every now and then the common man is given an illicit glimpse of something extraordinary…

In Beyond Area 51, Mack Maloney explores the truths behind the many myths and legends surrounding some of the world’s most mysterious locales. From the Homestead Air Force base in Miami, Florida to Russia’s Kapustin Yar, Maloney investigates incredible reports of extraterrestrial experimentation on animals, UFOs with road rage, and other unbelievable tales beyond our wildest imaginings. Filled with fascinating, true accounts, Beyond Area 51 will convince any skeptic of the infinite possibilities of what exists on, and beyond, our tiny planet.

Taking Back Transmedia

From the Eyeless Owl


“Might we contrive one of those opportune falsehoods … so as by one noble lie to persuade if possible the rulers themselves, but failing that the rest of the city.”

– Plato in The Republic

“If you read it, you will be infected. If you are infected you will be InFicted. If you are InFicted, you will get UnFucted. “

– Joseph Matheny

Those who entered the digital world in the late 80’s and early 90’s were introduced to a nearly unfathomable host of possibilities for media and creativity. DVD’s offered the potential for integrative experiences that tracked user preferences and allowed for multiple story formats which changed with each viewing based on previous use, virtual reality models held the possibility for turning these experiences fully immersive, cell phones and wireless technology promised an unthought of openness to it all, and the internet allowed everyone to dream of a fully connected, creative global conversation that synchronized each aspect into a beautifully coordinated whole. Looking back on those dreams in light of growing concerns over surveillance, advertising, neuromarketing and the like one might wonder what happened to turn the dream into a lousy cold war sitcom.

Continue reading Taking Back Transmedia

Transmedium | Meta-Graffiti Artist | Reality Hacker | Artisanal Legend Crafter | Feral Scholar | Collarless Dog | Slipstream Kayaker | Gamecaller |The Liminal Kid | Guerilla Ethnomethodologist | Mytho-Poetic Bricoleur


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